tag:blogger.com,1999:blog-16525395.post2600828311542147318..comments2023-08-28T12:33:34.053+02:00Comments on A Malaysian in France: The French inventionBee Eanhttp://www.blogger.com/profile/13860357505146690089noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-16525395.post-44040144318828401532008-02-02T01:27:00.000+01:002008-02-02T01:27:00.000+01:00BE,I still think America has the best marketing ta...BE,<BR/><BR/>I still think America has the best marketing talents in the world, look at the amount of junk mails we receive in our mail box everyday. <BR/><BR/>When I was here 2000, I told my ex boss to send all his marketing directors, mgrs (he owns 21 textiles factories in over 10 countries) to US to live for 1 or 2 months, these guys would know how to get the most innovative mkting plane out.<BR/><BR/>America is a consumer society so inevitably their sales tactics are the best. Customers are king.<BR/><BR/>In one of the islands near US ( I cannot remember the name), the people were very lay back and contended with their life, they worked only half a day and spend 1/2 day siesta. They were happy living in their old old mud house.<BR/><BR/>One day, SEAR mkting director (one of the biggest retailers in US) talked to one of the biggest companies in the island, he asked the HR mgr to put a piece of SEAR catalog in the employee pay packets plus a purchase installment plan.<BR/><BR/>When the employees saw the big TV, the latest kitchen utility tools : washing machine, dryer, electric opener, electric stove, dish washer, their eyes were open. They asked the HR manager, what are the procedure for them to sign onto SEAR purchase installment plans to acquire those fanciful items on the catalog. Well, that ended the socialist regime. The people are hooked on to all these house hold convenient, so now they not only forsake their siesta, they work extra shifts, weekends to get all these fanciful gadgets :).<BR/><BR/>In the US, we work very hard so we can buy big house with latest fire place design, the latest kitchen design, the latest kitchen island with marble top, the latest electric oven with remote control, the latest swimming pool with the latest design whirlpool, the latest car garage with the coolest remote control, the latest washing machine, dryer, the latest model of dish washer with auto stack, the coolest refrigerator with latest model of icemaker, , the laters silent central air conditioning, central heaters, the latest iPhone, wireless computer, high definition wall screen TV, digital camera, cam cordon, you name it we have it. <BR/><BR/>But, we forget one thing, we work hard for the convenient we thought will free us to do more things, eg. swimming pools so we don't have to go to public pools, washing machine, dryer, etc... But, at the end of the day, we end up spending more of our times paying for the dream gadgets :).<BR/><BR/>So, there is always 2 sides of the coin :).<BR/><BR/>JamyJamyTanhttps://www.blogger.com/profile/09525660332957865893noreply@blogger.com