We were discussing about Cognac, a variety of brandy, that is popular in Malaysia, but less popular in France. Within my social circle in France, I seldom see or hear people drinking Cognac, while in Malaysia brand like Hennessy, Rémy Martin and Martell are so well known that they become hot gifts during Chinese New Year to business partners.
Then I told my coworkers about Bénédictine D.O.M, one of the confinement tonic for Chinese women in Malaysia after giving birth to a child. This tonic is produced in France, in the Chinese name it is even called "French Bénédictine". My female coworker said that she has never heard of this, and it is certainly not a practice in France to drink this post-natal. She was even wondering how can the Malaysian women drink it if they are breastfeeding? I wonder the same. It consists of 40% of alcohol, how can breastfeeding mothers drink it?
Anyway, the real question is, why is this drink being included as something nutritious for post-natal women in Malaysia and Singapore, while it is not in the country where is it produced? Is it due to a successful marketing strategy? So the Malaysians and Singaporeans are being fooled then?
PS : According to Wikipedia, United States, Malaysia and Singapore are the three biggest consumer markets for this alcohol.